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Nature goes ‘digital’

Exhibition Technopolis

Nature goes 'digital'

For an exhibition at Technopolis, the Flemish center for science and technology, KLEIN. made a promotional campaign in order to attract more visitors. The exhibition combined the world of nature with new technological developments like AR and VR. So in our concept, it seemed only fitting that we blended nature with technology as well. A goose with headphones, a seal with an iPad and a deer with VR-glasses represented the exhibition in a surreal way. Apart from posters and online billboards, a cheeky radio campaign raised the awareness needed for the exhibition